M&Z Consulting is a boutique C-suite executive search firm. For sixteen years Madiha Masood has placed senior leaders into Pakistan’s most demanding businesses and across the GCC — one engagement at a time, led personally.
From early-career associate work to running her own firm, the roster below spans FMCG, pharma, financial services, education, telecom and industrial sectors across Pakistan and the GCC.
2022 — Present
Tapal Tea
Samsung
Lipton
Ismail Industries
Young's Foods
Anfords
KFC
Vistas
Unitas Integra
Muller & Phipps
2020 — 2022
Tapal Tea
Coca-Cola
EBM
Engro Corp
Bays International
Unilever
Lipton
National Foods
Nishat Sütas
Fauji Fertilizer
Reckitt
House of Habib
2017 — 2020
Shan Foods
Continental Biscuits
Samsung
National Foods
Beaconhouse School
Coca-Cola
Reckitt
KFC
Artistic Milliners
Unilever
Lucky Cement
2016 — 2017
Abudawood
National Foods
Hilal Foods
Aga Khan Hospital
Telenor
Samsung
Haleeb Foods
Pepsi
Reckitt
House of Habib
EBM
Our practice
A boutique practice, by design.
We turn away briefs we cannot do well. Every engagement is led personally by Madiha. There is one client roster, one set of standards, one direct line.
01
Direct, personal involvement
Every search is led by Madiha. No account managers. No hand-offs to junior associates.
02
Cultural-fit-first methodology
We screen for values and team-fit alongside credentials. The leaders we place stay.
03
Pakistan & GCC network
A live network of senior talent across FMCG, pharma, finance, and industrial sectors.
04
Competitive economics
Boutique pricing for boutique service. None of the layers a large firm needs to fund.
&
Recent key executive positions
Roles we have closed.
Thirty plus senior mandates across 2024 — 2025. Full track record available on request.
Samsung
2025
Director of Marketing · 2025
Head of Product · Consumer Division
Head of Consumer Division
Head of B2B
Head of Product & GTM
Head of Sales · Mobile Division
Head of Sales · Consumer Division
Young's Foods
2024 — 2025
Chief Operating Officer · 2025
Director of Marketing
Restructuring of Area Business Managers
Category Manager · Fusion Cola
Category Manager · Orla Edible Oil
Head of Category · Beverages
Regional Sales Head · North
Business Manager · HORECA North
Sales team build-out
Tapal Tea
2024
Brand Manager · 2024
Finance Manager · 2024
Marketing Manager
Senior Finance Manager
Head of Procurement
Head of Legal
Unitas Integra
2024 — 2025
Head of Finance · 2025
Financial Controller · 2024
Business Analyst
Project Manager
KFC
2024
Head of HR
HRBP · Shared Services
Senior Finance Manager
Ismail Industries
2024
Head of Marketing · Bisconni
Head of Research & Development
Engro Corp
2024
VP Finance
Senior Finance Manager · Engro Energy
Lipton
2024
Head of Marketing
In their words
What clients say.
“
Your deep understanding of our organisational culture and proactive approach were instrumental in identifying and onboarding a highly suitable candidate. Your ability to assess the organization's needs and ensure a strong cultural fit, alongside the technical requirements of the role, was particularly impressive. Your attention to detail, clear communication and efficiency in streamlining the process significantly contributed to a successful outcome.
Madiha has been an exceptional recruitment partner, consistently helping us identify and hire the right candidates for our business. She stands out for her ability to truly understand our needs and source profiles that align perfectly. Her collaborative and proactive approach makes the hiring process efficient and effective. We've greatly valued her support.
Ammar Azhar
Integra Global Partners · Unitas Integra
“
Having known Madiha Masood for over 5 years, I've had the privilege of witnessing her growth journey — from launching her own HR firm to becoming a trusted partner to multiple organizations. Most recently, Madiha has been an integral part of our recruitment panel at a local FMCG company. Her support extends beyond candidate management; she regularly advises our internal teams on recruitment best practices, helping us create a process that is both candidate-friendly and aligned with our company's vision and core values.
AM
Amna Mukaddam
Head of Marketing · Anfords
“
I have had the pleasure of working with Madiha for the past eight years. She is one of the most professional, dedicated, and capable recruiters I've ever worked with. Madiha has an exceptional understanding of the talent market and consistently delivers high-quality profiles tailored exactly to the requirements we share. Her ability to identify the right talent is unmatched — she not only understands job descriptions but also aligns candidate personalities with organizational culture. She is always reliable, proactive, and easy to work with.
Fatima Chishti
Eight-year partnership · Samsung
Begin the conversation
We work by introduction.
If you are considering a senior hire — or curious about your market — write to Madiha directly. Every enquiry is held in confidence.
