Boutique Executive Search · Karachi · Dubai

Leaders,
found.

M&Z Consulting is a boutique C-suite executive search firm. For over fourteen years Madiha Masood has placed senior leaders into Pakistan’s most demanding businesses and across the GCC — one engagement at a time, led personally.

300+
Senior placements
92%
18-month retention
14+ yr
Inside the industry
2
Markets — PK & GCC
Madiha Masood, Founder & Principal Consultant
Madiha Masood
FOUNDER & PRINCIPAL
EST · 2022
Selected current clients · 2022 — present
Tapal Tea
Tapal Tea
Samsung
Samsung
Lipton
Lipton
Young's Foods
Young's Foods
KFC
KFC
Unitas Integra
Unitas Integra
Muller & Phipps
Muller & Phipps
Anfords
Anfords
National Foods
National Foods
What we do

Search, and the
counsel around it.

We are retained for the appointments a business cannot afford to get wrong — and for the advice that surrounds them.

Retained executive search

Exclusive, confidential search for C-suite and senior functional roles — run end to end as a dedicated, structured process.

Board & C-suite advisory

Counsel on leadership structure, succession, and the shape of a hire before the search begins. Honest views, not order-taking.

Leadership mapping & market intelligence

A rigorous, documented map of who exists in your market, what they earn, and who is reachable — with or without an active vacancy.

Cross-border talent (Pakistan ↔ GCC)

Securing senior Pakistani leadership for Gulf mandates, structured around localization, relocation, and long-term fit.

Where we operate

Sectors we know
deeply.

01

FMCG & Consumer

Foods, beverages, personal & home care.

02

Pharmaceutical & Healthcare

Manufacturing, commercial, medical.

03

Retail & QSR

Modern trade, franchise, quick-service.

04

Industrial & Manufacturing

Cement, chemicals, packaging, textiles.

05

Technology & Telecom

Digital, platform, and telco leadership.

06

Financial & Professional Services

Finance, HR, legal, and strategy functions.

How a search runs

A method, not
a scramble.

Retained clients pay for rigour. Every engagement follows the same disciplined path — adapted to the mandate, never skipped.

01

Intake & calibration

We interrogate the brief — the role, the culture, the real reasons behind the hire — and agree the criteria a shortlist will be judged against.

02

Market mapping

A systematic map of who exists, where they sit, and who is genuinely reachable, documented so the search is defensible to a board.

03

Confidential approach

We approach targets discreetly through a single trusted point of contact, controlling exactly what is disclosed and when.

04

Assessment & shortlist

Structured evaluation against the agreed criteria — competence, cultural fit, and staying power — not just an available CV.

05

Referencing & offer

Candid, confidential referencing and hands-on support through offer, negotiation, and resignation.

06

Onboarding & assurance

We stay close through the critical first months, because the mandate is a leader who lasts, not a vacancy filled.

Across fourteen years

Thirty plus
partnerships,
one network.

From early-career associate work to running her own firm, the roster below spans FMCG, pharma, financial services, education, telecom and industrial sectors across Pakistan and the GCC.

2022 — Present
  • Tapal Tea
  • Samsung
  • Lipton
  • Young's Foods
  • Anfords
  • KFC
  • National Foods
  • Unitas Integra
  • Muller & Phipps
2020 — 2022
  • Tapal Tea
  • Coca-Cola
  • EBM
  • Bays International
  • Unilever
  • Lipton
  • National Foods
  • Nishat Sütas
  • Fauji Fertilizer
  • Reckitt
  • House of Habib
2017 — 2020
  • Shan Foods
  • Continental Biscuits
  • Samsung
  • National Foods
  • Beaconhouse School
  • Coca-Cola
  • Reckitt
  • KFC
  • Artistic Milliners
  • Unilever
  • Lucky Cement
2016 — 2017
  • Abudawood
  • National Foods
  • Hilal Foods
  • Aga Khan Hospital
  • Telenor
  • Samsung
  • Haleeb Foods
  • Pepsi
  • Reckitt
  • House of Habib
  • EBM
Our practice

A boutique
practice,
by design.

We turn away briefs we cannot do well. Every engagement is led personally by Madiha. There is one client roster, one set of standards, one direct line.

01

Direct, personal involvement

Every search is led by Madiha. No account managers. No hand-offs to junior associates.

02

Cultural-fit-first methodology

We screen for values and team-fit alongside credentials. The leaders we place stay.

03

Pakistan & GCC network

A live network of senior talent across FMCG, pharma, finance, and industrial sectors.

04

Competitive economics

Boutique pricing for boutique service. None of the layers a large firm needs to fund.

International mandates

Pakistani talent.
Global stages.

International FMCG and pharmaceutical organisations turn to us when they need senior Pakistani leadership — executives with regional depth, global exposure, and the cultural fluency to operate across borders. Our fourteen-year network inside Pakistan’s blue-chip companies becomes your access to a deep, vetted talent pool.

FMCG · cross-borderPharmaceutical · regional & globalC-suite & senior functionalConfidential, retained search
Recent key executive positions

Roles we have
closed.

Thirty plus senior mandates across 2024 — 2025. Full track record available on request.

Samsung
2025
  • Director of Marketing · 2025
  • Head of Product · Consumer Division
  • Head of Consumer Division
  • Head of B2B
  • Head of Product & GTM
  • Head of Sales · Consumer Division
Young's Foods
2024 — 2025
  • Chief Operating Officer · 2025
  • Director of Marketing
  • Restructuring of Area Business Managers
  • Category Manager · Fusion Cola
  • Category Manager · Orla Edible Oil
  • Head of Category · Beverages
  • Regional Sales Head · North
  • Business Manager · HORECA North
  • Sales team build-out
Tapal Tea
2024
  • Brand Manager · 2024
  • Finance Manager · 2024
  • Marketing Manager
  • Senior Finance Manager
  • Head of Procurement
  • Head of Legal
Unitas Integra
2024 — 2025
  • Head of Finance · 2025
  • Financial Controller · 2024
  • Business Analyst
  • Project Manager
KFC
2024
  • Head of HR
  • HRBP · Shared Services
  • Senior Finance Manager
Anfords
2025
  • Senior Brand Manager
  • Brand Manager
Shabbir Tiles
2025
  • Head of Quality Assurance
  • Head of IT
  • Head of Admin
Lipton
2024
  • Head of Marketing
In their words

What clients
say.

Madiha's deep understanding of our organizational culture and proactive approach were instrumental in identifying and onboarding a highly suitable candidate. Her ability to assess the organization's needs and ensure a strong cultural fit, alongside the technical requirements of the role, was particularly impressive. Her attention to detail, clear communication, and efficiency in streamlining the process significantly contributed to a successful outcome — setting a high standard for future recruitment efforts.
Muhammad Sabir Godil
Muhammad Sabir Godil
Chief Operating Officer · Bisconni – Ismail Industries Limited
Having known Madiha Masood for over 5 years, I've had the privilege of witnessing her growth journey — from launching her own HR firm to becoming a trusted partner to multiple organizations. Most recently, Madiha has been an integral part of our recruitment panel at a local FMCG company. Her support extends beyond candidate management; she regularly advises our internal teams on recruitment best practices, helping us create a process that is both candidate-friendly and aligned with our company's vision and core values.
Amna Mukaddam
Amna Mukaddam
Head of Marketing · Anfords
Anfords
I have had the pleasure of working with Madiha for the past eight years. She is one of the most professional, dedicated, and capable recruiters I've ever worked with. Madiha has an exceptional understanding of the talent market and consistently delivers high-quality profiles tailored exactly to the requirements we share. Her ability to identify the right talent is unmatched — she not only understands job descriptions but also aligns candidate personalities with organizational culture. She is always reliable, proactive, and easy to work with.
Fatima Chishti
Fatima Chishti
Eight-year partnership · Samsung
Samsung
Begin the conversation

We work
by introduction.

If you are considering a senior hire — or curious about your market — write to Madiha directly. Every enquiry is held in confidence.

Office · Karachi
D-16, Block-L
North Nazimabad, Karachi
Brief a search

A confidential, no-obligation conversation.